A better way to browse, shop and buy travel deals for your next vacation.
- Reduce call propensity
- Create a mobile-first package, flight, and hotel, booking experience
- I led the design for the mobile web. My team was a diverse group of 1 Product Manager, 1 Researcher, and 10 Engineers.
- Convenience, i.e., Saved credit card, seating preference, frequent flyer number
- Travel deals or savings
User pain points
- Poor mobile experience
- Finding a great deal
- Using multiple websites
We did a project kick-off to ideate our mobile web Packages strategy. The participants were product, engineering, design, business development, analytics, and research.
Various homepage explorations with different approaches.
Fig. 1. Text only approach
Fig. 2. Localization explorations and more visual hierarchy
Fig.3 Improving the relationship of the sort/filter controls relative to results
Summarizing the hotel selection and guiding the customers to select a outbound flight.
Repeating the summary card design for the flight selection.
Improving the content hierarchy with different card layouts.
Expedia Packages mobile web is available at all points of sale. With a mobile-first approach, the booking a package deal has never been easier. What took nine steps on a desktop is now simplified to five steps.
My Role I worked on concepting interaction design for iPad checkout.
I sketched different user flow concepts. Designing for tablet allowed for more negative space and focus on the content. Expedia tablet was a collaborative project. The sketches and wireframe artifacts highlight the process I have done. The final visual design was done by team member, Chris A.
- Understanding what the experience is like at other points of sale
- Cultural differences besides America
Building strong relationships
- Creating a universal language with engineering and product
- Inviting other disciplines into the design process
- Understanding the fundamental needs of stakeholders